Thomas Ford
I am an experimental social psychologist with a variety of research interests. In particular, I am interested in questions about the role of humor in social interactions.
Because humor is an inherently social activity, humor presents countless questions of social psychological importance and relevance. The research of my lab has been dedicated to addressing such questions. I consider any such question important and “fair game” to chase down through scientific investigation.
Humor functions as a double-edged sword in social relationships. It has a "dark side" and a "light side." On the dark side, disparagement humor—humor that denigrates—can promote discrimination against targeted groups as well as experiences of objectification and identity threat among targeted by such humor. Some of the "dark side" questions that my students and I address relate to:
(a) Disparagement humor as a releaser of prejudice,
(b) Sexist humor and self-objectification among women,
(c) Sexist humor and stereotype threat among women, and
(d) Sexist humor and women’s social influence
On the light side, humor is instrumental in coping with stress, and promoting happiness. Some of the "light side" questions students could address relate to:
(a) Humor and coping with stressful events, and
(b) The relationship between personality, humor styles and happiness
Primary Interests:
- Communication, Language
- Group Processes
- Intergroup Relations
- Interpersonal Processes
- Prejudice and Stereotyping
- Social Cognition
Research Group or Laboratory:
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Video Gallery
The Psychology of Humor
Journal Articles:
- Ford, T. E. (2015). The social consequences of disparagement humor: Introduction and overview. HUMOR, 28(2), 163-169.
- Ford, T. E., Platt, T., Richardson, K., & Tucker, R. (2016). The psychology of humor: Basic research and translation. Translational Issues in Psychological Science, 2(1), 1.
- Mallett, R. K., Ford, T. E., & Woodzicka, J. A. (2016). What did he mean by that? Humor decreases attributions of sexism and confrontation of sexist jokes. Sex Roles, 74, 1-13.
Thomas Ford
Department of Psychology
Western Carolina University
91 Killian Building Lane
Cullowhee, North Carolina 28723
United States of America
- Phone: (828) 227-2109